Business:

Advertising & Marketing

How to use social networking websites to your advantage

 

What is social media marketing?

Social media marketing is causing a buzz in business. It is based around social networking websites and using these to promote business online.

Social networking websites are being used by people involved in PR for marketing big multinational corporations and promoting professional business services.

Social media marketing is equally effective for affiliates, independent retailers and home-based business owners.

Creative people, celebrities and politicians also use social networking websites.  

Instructions
Step 1
Register with the major social media networks

When you join Twitter, Facebook, LinkedIn, YouTube, and any social networking website that will suit your purpose, you will need to set up a profile page.

Provide as much contact information as you can, when filling in your profile, and add as many links as you are allowed.

After you have registered in your own name, you can choose a username. This can be your job title, business name or your real name. You should add a profile picture, which can be a company logo or a real photo of yourself. The write a brief bio to reveal a few details about yourself or your business,

Step 2
Find followers

You will need to start posting updates before you can expect anyone to follow you. Just saying hi is not enough. Start asking questions, make it clear you will be actively participating in the network, and share a few links to interesting content.

Start following other users, sending friend requests and adding comments to other people's updates.

Step 3
Add comments, make responses and share links

Always be polite in your responses to comments and queries posted in reply to your own updates.

Interact with other users as much as you can, and don't forget to 'retweet' or share updates, when you like what someone else has posted.

Never use a social networking website only  for posting your own links. Doing this will only lose you followers.

Step 4
Start promoting your own business links

When you have started  to gain followers and friends, or to make connections within a network, you can begin posting links to your own web content, business blog posts or marketing articles.

by Jamie Bessett

Social networking can have a great impact on the success of a small business. Building relationships through social networking will enhance low cost marketing aspects of growing a small business. Th...More>
  Write NowWrite

by Marie Bywater

Social networks have been dominating the internet for the last decade and not a month goes past without a new site being developed. Every second hundreds of people are signing up to a social network. ...More>
  Write NowWrite

by Faith Draper

Are You Using Social Bookmarking to Build Your Business Social bookmarking is a free and easy way to help to help promote your online or off line business. The basic idea of social bookmarks is you j...More>
  Write NowWrite

by Silva Payne

Social networking has developed at a rapid pace in recent years. The ability to connect instantly with millions of people across the globe has attracted many kinds of entrepreneurs and marketers as we...More>
  Write NowWrite

by Lou Belcher

Marketing has definitely moved from emphasis on the big blow out advertisement on TV or in magazines to a more direct approach. Through Twitter, Facebook and other social media sites, businesses are r...More>
  Write NowWrite

Things you need for social networking
Time for networking every day, or several times a week at the minimum.
A good social attitude. Politeness and friendliness will benefit your business activities, and will show that you are not just interested in promoting your own links.
Social networking tips    
Make sure your own web content has a "share this" link, or a box with all the social network icons and buttons for people to use.
Always read the rules at each social networking website when you register. Check to see whether you are allowed to self-promote, or if this is discouraged.
If you use a tool to send automatic updates, be sure to post some live updates as well. Be seen to be reading other people's updates, by posting responses or comments and share (or retweet) interesting updates.
Join bookmarking networks and repeat the same process. When you are regularly bookmarking interesting web content at sites like Digg, StumbleUpon and Delicious, you can include more of your own links without being accused of spam.

Poll

What is the future of social networking?
Social bookmarking like Digg.it
Portal sites like Facebook or MySpace
Micro blogs like Twitter
Something totally new
Realtime collaboration like Google Wave

Twitter tips

by Ruth Belena

The value of having a Facebook page is becoming increasingly obvious to many business owners. Small home-run businesses and big corporations find that Facebook acts as a marketing ...More>
  Write NowWrite

Ruth Belena
Helium member since Feb 02, 08
Number of Guides: 4
+ Post your Question|> See All Q&A
Before you submit your question Log-in or Register.

Related articles

by Ganelle Davis
Social media is all the rage.This century, has deemed social media as the most valued form of communicating.  Social media is used to connect with friends and family across the entire world. Social media is a fantastic networking tool and explo... More>
by Doreen Martel
If you are not using social media marketing, you could very well be missing out on an entirely new market of potential new clients. According to Click Z the online marketing expert, several years ago, many scorned online advertising as an effective ... More>
by Doreen Martel
One challenge that faces businesses who elect to start a social media campaign is the amount of time that can be consumed with various social media sites. This particular challenge can create havoc inside a company especially if there are a number o... More>
by Cody Hodge
Why is it so important to be social media savvy? When you are at work, you are going to spend time on your computer. While you shouldn’t spend an inordinate amount of time on your computer, it is going to be a valuable tool that you can use to... More>
Was this How-To Guide helpful?How-To Guide Rating: unrated

Managed by:

CONNECT WITH US

Read
our blog
Helum for writers

Write and get published
Share with other writers
Polish your freelancing skills

Join our active writing community
Helium Content Source for Publishers

Quality articles from proven freelancers
Exclusive rights, fast turnaround
Brand engagement, business blogging -- our writers do it all

Get custom content today!

INFORMATION


Helium, Inc.
200 Brickstone Square Andover, MA 01810 USA